In last semester when I was taking Social Media in school I learned so much on how to keep track of different things like how many likes, is the content relevant to what they are going for, and is there interaction between the business and the viewer.

The one thing that confuses me now is how to adjust to the emojis that can be a substitute for hitting the like button?  Personally I believe you look at what the face is showing. The only thing to do is consider it as a like except for the sad face and the angry face. I feel this changes how you perceive these things sense they made this big change with FaceBook.