Press kits= brief description of a product or person that they give to the press.
Media packets
- branding logo standards
- audio and video
- more complicated than press kits
- condense.com/brands/vogue/media-kit
PSA’s= public service announcement
www.psacentral.org
content.time.com/time/specials/packages/articles/0,288804,1920454_1920455_1920455_1920431,00.html
- they make it and the station does it free
- best done on radio
- the time to run it is the time given, blurb of text or read in a section
- Do not promote businesses
- AdCouncil