Simplicity

kanso

Shizen- natural

shibumi- elegance

Signal noise

lessen

1-7-7

Have only one main idea per slide

Insert only seven lines of text maximum

Use only seven words per line maximum

The question is though: does this work

Is this method really good advice

Is this really and appropriate, effective “visual”?

This slide has just seven slides

Picture superority

Empty space

Rule of thirds

the big four

Contrast

Alignment

Repetition

Proximity